masala philosophy



The fourth of the Immutable C’s is Communication. And the law associated with it is that

Communication is the catalyst for change.

More specifically, communication is the catalyst for performance improvement.

Whether it is a group of volunteers at a local charity, a large corporation or a military unit, they are all comprised of individual people. And if you desire to improve the performance of those groups, it stands to reason that you must improve the performance of the individuals who comprise the group. And communication between one person and another is the beginning of that improvement.


masala philosophy explained

The Masala Princinple:

The belief that through enlightened knowledge and elevated understanding your current resources can be coordinated in such a way that those same resources can continually produce improved production, outcomes and results without significant changes to the operating environment or your resources.

The Masala Philosophy emphasizes that one must gain a greater understanding of the individual parts of the group, team or organization to be able to direct, maneuver, or leverage them to achieve increased performance from each piece and the collective. Through the avenue of communication, we can more effectively engage people, connect with them, and move them along a continuum that allows for more productive results.

Masala Training experiences are for all individuals, teams and organizations who want to gain a competitive edge and who want to improve their performances. You may initially think that you have no significant need for performance improvement. You may also think that since you are not an athlete, a corporate leader or a professional sports coach that you do not actually operate within a competitive environment.

However, nothing could be further from the truth. We all operate within competitive environments, whether we realize it or not. To understand the universal need that each of us has for performance improvement, you must first understand the Four Laws of the Immutable C’s which drive human behavior and ultimately affect our performances.

Change, Competition, Culture and Communication are the immutable “C’s” that drive the need for a high-level of performance.


The third of the Immutable C’s is Culture. And the immutable law associated with it, is that

Culture is contagious.

Every group, every team, every organization and even every family that has been in existence for any significant period of time has an established and distinct culture.

The culture of a group or organization is critical to performance because the culture establishes the guidelines and practices which facilitate successful behaviors. Culture can be strategically implemented by leaders in a top-down approach or culture can grow unchecked from the bottom up. So, how is culture most effectively established and spread? Well, that all begins with Communication!


The second of the Immutable C’s is Competition.  And the immutable law associated with it, is that

Competition is ubiquitous and unavoidable.. The inescapable presence of competition necessitates the need for performance improvement. Most people think of a competitive environment as one only where sports teams and athletes perform.

Consider this axiom, “If there is competition, then performance matters.” So, even though you may be in an environment where there are no sports teams wearing colorful uniforms, and even though there may not be visible scoreboards around you, we all are still very much in the midst of competition as we live our everyday lives.



The first of the Immutable C’s is Change. And the immutable law associated with it, is that

Change is continuous..

The frequency and the magnitude of the change within all aspects of our lives impacts our performances.

And the people, teams and organizations who learn to effectively manage change (or more aptly stated those who learn to effectively manage themselves in the midst of change) are much more likely to succeed in the pursuit of their goals than those who do not manage change well.