To understand the universal need that each of us has for performance improvement, you must first understand the Four Laws of the Immutable C’s which drive human behavior and ultimately affect our performances.
Change, Competition, Cultureand Communicationare the immutable C’s that drive the need for ahigh-level of performance.
The second of the Immutable C's is Competition. And the immutable law associated with it, is that Competition is Ubiquitous and unavoidable. The inescapable presence of competition necessitates the need for performance improvement.
The third of the Immutable C's is Culture. And the immutable law associated with it, is that Culture is Contagious. Every group, every team, every organization and even every family that has been in existence for any significant period of time has an established and distinct culture.
The first of the Immutable C's is Change. And the immutable law associated with it, is that Change is Continuous. The frequency and the magnitude of the change within all aspects of our lives impacts our performances.
The fourth of the Immutable C's is Communication. And the law associated with it is that communication is the catalyst for change. More specifically, communication is the catalyst for performance improvement.